Answer to Question #263905 in Management for Danny

Question

Provide an evaluation of how specsavers addressed their recruitment challenge of recruiting and retaining the right , brightest and the best people for the organisation

Answer 1

Discussion

Specsavers Optical Group Ltd is a British multinational optical retail chain, which operates mainly in the UK, Ireland, Australasia and the Nordic countries. The chain offers optician services for eyesight testing and sells glasses, sunglasses, and contact lenses. It also sells hearing aids. A comprehensive evaluation of recruitment strategy allows organisations to identify internal capability and gaps, employee commitment levels and the corresponding cost effectiveness of that strategy. It provides a basis for improving the recruitment process for future use. The purpose of this discussion is to detail the innovative campaign co‐developed by Words &Pictures and Specsavers to raise the caliber of Specsavers' profile in the optics profession among university optometry graduates, to produce a continuous flow of talent within the company, and to give customers the best service.

• Methodology/approach

Adopting a collaborative approach, Specsavers' canvassed the opinions of its employees and joint venture partners to develop a new HR strategy to attract and nurture outstanding talent. In order to implement the new strategy, Specsavers turned to Words &Pictures, which created a high‐end internal brand, insight, to showcase the new five‐part recruitment and development program.

• Practical implications

Organizations that face similar recruitment challenges would do well to re‐assess the needs of the business, including the inter‐personal and communication skills required by their employees.

• Originality/value

Working together, Specsavers and Words &Pictures combined their unique strengths to create a visually stunning, professional, practical, aspirational and fun suite of training materials for pre‐registration optometrists. This has helped to elevate Specsavers' pre‐registration optometrists' program above its competitors and positioned the company as unrivaled in its attitude towards employee acquisition, development and retention.

 

Reference

Newby, L., & Howarth, C. (2012). How Specsavers attracts and nurtures outstanding talent. Strategic HR Review.