Answer to Question #261799 in Management for Rohit

Question

You have been appointed as a Strategy Consultant to an International German luxury brand Philipp Plein wanting to enter the Indian market within the year. The luxury clothing brand offers high-end clothing for men, women and children. Which one of Porter’s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target alongwith the price points? (Please assume that Covid-19 pandemic is over). 

Answer 1

Differentiation would be the most ideal strategy to enter the Indian market. The strategy is ideal as it focuses on making different products from the competitors and as we all know India is in a class of its own in matters fashion.The strategy is also advantageous in that it is easy to market to the would be targeted customers.

The brand would focus on the high end and rich Indians living in the suburbs as well as the middle income earners who love to shop in shopping malls.