Answer to Question #261618 in Management for mjeb

Question

Which of the four principles of marketing management has Woolworth actively engaged with to drive to change their business approach

Answer 1

The Woolworths Food strategy is focused on principles of marketing management that Offers Improvement in the core offer to ensure that customers put Woolworths first; Growth: Innovating to meet more of these customers' needs; and. Efficiency: Creating further customer value by organising for success and executing our Lean Retail model.