Answer to Question #261185 in Management for ash

Question #261185

b. In your opinion, which segmentation strategy is adopted by Kia Motors?


1
Expert's answer
2021-11-05T14:52:02-0400

The focus strategy is used by Kia Motors. This method is employed in both low-cost and high-value situations. Serving the demands of a specialized market segment at the lowest feasible price is the low-cost focus strategy.


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