Answer to Question #249552 in Management for Dingaan

Question

Identify three criteria woolworths could use for marketinh segmentation. Justify your choices

Answer 1

Demographic: Woolworths categorized customers in terms of age, gender values or income in order to obtain satisfied buyers.

Geographical: The organization located shops in almost all region of Australia and even to New Zealand in order to reach out to all people.

Positioning: Woolworths supermarkets were situated in prime zones for easy customer reach thereby facilitating convenient shopping.