Answer to Question #249286 in Management for Nachiket Pawar

Question

COURSE :- STRATEGIC MANAGEMENT ASSIGNMENT.

COLLAGE :- NMIMS

1.You have been appointed as a Strategy Consultant to an International German luxury brand Philipp Plein wanting to enter the Indian market within the year. The luxury clothing brand offers high-end clothing for men, women and children.Which one of Porter’s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target alongwith the price points? (Asume that Covid-19 pandemic is over).

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Answer 1

Focused differentiation, which might enable the brand to stand out differently in a foreign country as new, is one of the major Porter's Generic strategies that I would pick to implement in India. As a result, more clients will be enticed to buy from the brand.