Answer to Question #248370 in Management for yayo

Question

800-word essay.

Firm-Level Value Chain Analysis of Capitec Bank’s Cost Advantage Strategy

Firm-level value chain analysis is a strategic management tool that is used to determine how

primary and secondary activities within a firm add value in ways that may be sources of cost

or differentiation advantage for the firm.

Capitec Bank pursues a cost advantage strategy based on customer perceptions of relative

banking costs. Explain how firm-level primary and secondary value chain activities support

Capitec Bank’s cost advantage strategy. Are there links between the firm-level value chain

activities that make Capitec Bank’s cost advantage especially difficult for competitors to

imitate?

It is not necessary to discuss all of the primary and secondary value chain activities in your

essay answer. Focus on as many of the value chain activities that you believe best serve as

sources of cost advantage for Capitec Bank and the links that may exist between these

activities.

Answer 1

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