Answer to Question #246205 in Management for Chris marks

Question #246205
Evaluate the source of Massmart competitiveness and analyse the sustainability of its
competitive advantage
1
Expert's answer
2021-10-04T17:13:03-0400

Massmart uses its generic strategy to gain a competitive edge in the international retail market by focusing on cheap costs and, as a result, low selling prices of goods given to customers. Porter's model demonstrates


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