Answer to Question #246204 in Management for Chris marks

Question

Analyse the challenges that Massmart management would have had to consider when
deciding on which countries to invest in and what strategic decisions they may have been
faced with as far as market entry is concerned

Answer 1

challenges

1.      Customer loyalty

2.      Government interference

3.      Monopolization of resources

4.      High competition from local players in the market

Strategies

1.      Joint ventures

2.      Licensing

3.      partnering