Answer to Question #241414 in Management for Zany

Question

Discuss drive force that would give standard bank a competitive edge in the market

Answer 1

Product and location diversification

Soft Bank can achieve a competitive advantage by establishing branches in a different locations and differentiating its products to expand market share and spread risk

Technology

Today the market is dominated by new technologies. Soft Bank leverages this technology in communication and marketing activities to attain a competitive advantage.