Answer to Question #240883 in Management for Lesile

Question

What can Uber do to ensure its competitors are not chipping away at its dominant market share as a result of such bad press?

Answer 1

Uber need to to assess customer purchase criteria (CPC) available on competitors and focus on giving customers more bang for the buck to remain competitive on the market. Besides, it must harness capabilities to win at scale and focus on sustaining competitive superiority on the market to be able to outshine the controversial press reports regarding the company