Suppliers, competitors, and customers are examples of microenvironmental factors discovered in the case study that caused blueline luxury yachts to adapt to changes. The quality and dependability of vendors are critical for the seamless operation of any organization's operations. The whole value delivery network seeks to interact and build strong connections with the target consumers. Finally, marketers attempt to obtain a strategic edge over rivals by placing their products aggressively in the market, rather than just adapting to the requirements and expectations of target customers.
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