Answer to Question #237280 in Management for JAck Patz

Question

Can you do a SWOT Analysis of any 1 Indian company of your choice dealing in FMCG?

Answer 1

Britannia SWOT Analysis

Britannia Strength

• Wide range of bakery products like biscuits, rusks, cakes and dairy products like milk, butter, cheese, etc.
• Strong distribution network ensuring proper availability of the products even in the remotest of areas
• Britannia has a major share in biscuits industry
• Marketing and advertising efficiency
• Innovative products for health conscious people like oats and porridge, Britannia Nutri Choice biscuits for diabetes patients, Vita Marie Gold, etc.
• Strong presence in rural markets
• Products for all food and snacks segments is a big boon for Britannia

Weaknesses

• Lower market share for Britannia in dairy segment
• Heavy expenditure on advertising and marketing
• Similar products produced by many companies means high brand switching

Opportunities

• Increase in purchasing power of people in India
• Increase its share in the dairy industry
• Product line extension can benefit Britannia as the company has loyal customers
• Expansion in other countries

Threats

• Lower price offering competitors can affect Britannia's market share
• Local dairies and bakeries can cause business losses
• Inflation can cause fall in sales and revenue
• Rise in cost of raw materials