Answer to Question #236160 in Management for SHARPY MOONO

Question

Generic strategy is a combination of competitive strategy and competitive scope in Broad and Narrow segments. Discuss when a company should employ a STUCK IN THE MIDDLE STRATEGY ( maximum 2350 words)

Answer 1

A company is thought to be stuck in the middle of a strategy when it does not deliver features that are exceptional enough to persuade consumers to purchase its offerings. Secondly, its charges are too high to efficiently compete grounded on price. Therefore, companies that are stuck in the middle usually perform poorly since they lack a clear competitive pricing or market strategy.