Answer to Question #235009 in Management for MBALZ

Question

Using the provided case study of ABSA, conduct a SWOT analysis for this company.

Answer 1

ABSA’s SWOT Analalysis

ABSA’s Strength

1.     ABSA has received many awards, like being rated as the no. 1 banking brand in SA and the most incredible banking brand in SA for consecutive years.

2.     The bank recorded an increase in profit, displaying its strong financial position

3.     The appointment of Maria Ramos as the Group Chief Executive as South Africa’s most successful and highly regarded businesswoman.

4.     The Group’s key focus within Corporate Social Investment (CSI) is to improve the lives of unprivileged South Africans.

5.     It offers banking services to all kinds of customers in South Africas

ABSA’s Weaknesses

1.     It is observed as the most expensive bank in South Africa by the people there

2.      Front-page earning was reduced for personal loans and retail bank which was a concern

3.     With the upsurge in Barclays’ stake in ABSA, the individuality of the bank is decreasing.

ABSA’s Opportunities

1.     Expand to European and Asian markets

2.     The fusion of ABSA Bank with Barclays African Operations preceding year

3.     Their common goal of becoming the “go-to” bank in Africa

ABSA’s Threats

1.     The different working conditions and environment of Barclay Group and Absa Group needs to be taken care of

2.     Different regulations for international banks can cause operational inefficiency