Answer to Question #232873 in Management for Dot

Question

Which stage of evolution in marketing is Woolworths in and explain?

1. Operations-oriented management
2. sales-oriented management
3. marketing-oriented management
4. consumer-oriented management
5. Strategic approach to marketing
6. relationship marketing

Answer 1

4. consumer-oriented management.

Consumer-oriented management is where businesses have/are: • Put ensuring of consumer's rights and increase of interests as the heart of their. operations, from the general consumers' viewpoints.