Answer to Question #231502 in Management for junior

Question

identify three criteria Woolworths could use for market segmentation. Justify your choices.

Answer 1

Demographic: Woolworths categorized customers in terms of age, gender values or income in order to obtain satisfied buyers.

Geographical: The organization located shops in almost all region of Australia and even to New Zealand in order to reach out to all people.

Positioning: Woolworths supermarkets were situated in prime zones for easy customer reach thereby facilitating convenient shopping.