Answer to Question #231319 in Management for Haider

Question

With so much information available through social media, how can businesses focus their efforts to scan for relevant information?

Answer 1

Listen to customers rather than promote

The way we like to think about it is that social media offers an incredible, open-ended platform that businesses can use to communicate and engage with customers. That’s why we recommend using it that way! Social media is becoming a customer service platform and people are coming to expect it. The tricky part is, the better you get at social the more engagement you’ll get, and in turn, the more comments. So be prepared for an influx of love from your fans!

Focus your efforts on a select networks

Social media networks are like shiny new objects. We want to be everywhere at once and try everything because we’re sure that this network will be the one for us. But the fact is we’re all strapped for resources. So if you try to focus on lots of social networks then you’re setting yourself up for a long road ahead.