Answer to Question #231003 in Management for Nellow

Question

One of the United Nations Global Compact principles deals with labour standards (see https://www.unglobalcompact.org/what-is-gc/mission/principles). Moreover, Corporate Social Responsibility includes labour rights. Identify an organisation of your choice that is involved in a labour dispute according to media reports. Develop a communication plan to assist the organisation in handling the dispute. To this end, you should answer the following questions:

Describe the labour dispute (2)
What is the purpose of your communication campaign? (2)
Who are the stakeholders? (3)
What are your communication objectives? (2)
Identify communication tools that will be used (4)
How will you evaluate the communication campaign? (2)
(10)

Answer 1

Organization of my choice is Northwest Airline.

The labour dispute;

1) Northwest Airline Strike- the labour dispute by mechanics strike against Northwest Airlines proved to be a disaster for workers and their union. Northwest replaced all of the striking workers and laid-off workers who crossed the picket line.

2) The purpose of the communication campaign is to reinforce the impact of the message by repetition and also providing an opportunity to communicate multiple or complex messages.

3) The stakeholders are United States Airline,. United States government and the Northwest Airline employees.

4) The communication objectives are;

•To inform

•To request

•To persuade

•To build relationships

5) The communication tools that will be used are;

Email, telephones, cell phones, smartphones, computers, video and web conferencing tools, social networking.

7) How I will evaluate my communication campaign

a) REVIEW MY GOALS AND OBJECTIVES.

b) WHAT DO I NEED TO MEASURE? ...

c) POSE MY EVALUATION QUESTIONS.

d) WHAT BASELINES DO I HAVE IN PLACE?

e) WHO DO I NEED TO ASK MY EVALUATION QUESTIONS? ...

f) SELECT MY EVALUATION TECHNIQUES.

g) ESTIMATE MY BUDGET.