Francis is aware that there is a gap in the market that satisfies consumer needs for affordable high-fashion items.which one of the marketing principles is Francis incorporating by designing clothing that will address this consumer need?
1.The principle of profitability
2.The principle of consumer orientation
3.The principle of social responsibility
4.The principle of organisational integration
Designing the clothes that fit consumer demands aligns to: 2.The principle of consumer orientation.
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