Demand forecasting is an important tool for predicting the demand for an
organization’s products or services in a specified time period in the future” Enumerate any
three needs for demand forecasting and discuss the steps involved in demand forecasting.
"LONG ANSWER"
Needs for Demand Forecasting
Decision Making
Demand forecasting plays a critical role in crucial decision making in the organization.
Mitigating Risks
Demand forecasting helps an organization to know the risks that can affect the organization in future as well as come up with mitigating factors to cumb such risks (Chase, 2013).
Improves Planning
Forecasting demand helps organizations to better plan their activities.
Steps Involved in Demand Forecasting
Identifying Objectives
This involves choosing the forecast type.
Identifying nature of market and product
The product and nature of market is identified.
Demand determinants
The factors that affect demand are determined.
Factors analysis
The factors that affect demand are analyzed.
Method of choice
The method that will be used to forecast demand will be chosen.
Accuracy Testing
The accuracy of the forecasted demand is determined.
References
Chase, C.W., 2013. Demand-driven forecasting: a structured approach to forecasting. John Wiley & Sons.
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