Answer to Question #225684 in Management for Lucy

Question

The evolution in marketing thought led to the development of the marketing

concept employed by Woolworths. Explain the stage in evolution that woolworths is in now.

Answer 1

Answer:

Below is the explanation of the stage in evolution that woolworths is in now.

• Beyond the Digital Marketing Period-the current marketing age is referred to as the digital marketing era or the social marketing era, despite the fact that nomenclature may change over time.
• How to Be a Social Marketing Success- Having a social media presence is now required. Salespeople that use social media outperform their peers by 78 percent, and this holds true in marketing as well. Learn how to maximize your social media efforts by incorporating crowdsourcing and continuous participation.
• Utilize today's marketing technologies to its full potential. Because of modern technology, there are more choices than only social media marketing. Marketers today have more useful and accessible information at their disposal. Working with data mining experts may help you create sophisticated consumer behavior and preferences, allowing you to build relationships with individual consumers through customized promotions and shopping experiences.