Answer to Question #222450 in Management for jeyf

Question

Which strategic option for market entry or expansion has been adopted by Ulker Group to unite with Godiva Chocolatier? Discuss the advantages and disadvantages gained by both companies through this relationship.

Answer 1

At first glance at the contract and its outcomes, it appears crucial for both firms' long-term goals. Godiva began to broaden its market rapidly, and Ulker inserted a new market from a guiding position in which Ulker had no prior understanding. According to Goldman, the consolidation has allowed Godiva to reach its complete potential, gratitude largely to Yildiz Holding chairman Murat Ulker, whom he refers to as a visionary corporate builder.

Advantages gained by both Godiva and Ulker

Ulker, the largest whisky and meals organization of Yazd Ownership, aims to be known as a firm that endorses vertical assimilation and other key ideals as the foremost international Turkish food and beverage firm. As mentioned in the firm's quest, Yldz Holding will offer fairly priced, high-value products that are available to consumers and build a strong partnership with consumers by offering the finest customer platform possible.

           Another essential aspect is that cultural distinctions were not a problem for Yildiz Holding since Godiva's brands now also had a ripened sector. Ulker spent a lot of time and effort in Turkey to change the brand's image in the eyes of the consumers because of its "green capital," which explains its strong ties with Islamic operations and appears to be exceedingly rational.

Disadvantages

-The LMS is permitted for professional activities. In the absence of a team of specialists capable of benefiting from accessible source innovations, licensed software is recommended, and the costume of this software is high.

- Learning a variety of visual encoding and word processing software is required to establish the functionality.

- If adequate technical support is not provided, it may delay training.

-Because e-exams can be administered through LMSs, there are security flaws.