Product - Describe the product or product mix or service of BGI Ethiopia more detail.
a. What created the opportunity for your product or service of the company?
b. Do you make or buy your product or service of the company? (yes, services can be purchased -think temporaries, independent truck drivers, etc.) Explain.
c. What issues are involved in the design of your product or service of the company? Environmental issues, robust design, value analysis, modular, manufacturability, etc.
d. Where is the product or service in its life cycle of the company?
BGI is Ethiopia's major brewery, with a significant proportion of the domestic beer market. Thousands of sales outlets are serviced by BGI, and Promoters are dispatched to visit and supervise them regularly.
Question a
Definition of the concept - to take into account details such as technical feasibility and commercial potential.
Question b
Yes, because BGI Marketing and Sales force work together in close collaboration to identify the business need in the Marketplace and accordingly craft relevant strategies that address the business gap
Question c
Question d
Comments
Leave a comment