Answer to Question #221049 in Management for Imran

Question

Q 2. An automobile manufacturer observes that the demand for its brand increasing as per capita income increases. Sales increases also follow low interest rate, which ease credit conditions. Buyer purchase behaviour is seen to be dependent on age and gender. Other factors influencing sales appear to fluctuate almost randomly (competitors advertising, competitor dealer discounts, introduction of new competitive models). The manufacturer wants to undertake the survey of the same.
Elaborate upon the Research Design to be adopted
State the research questions & objectives

Answer 1

Research Design to be adopted

• Descriptive
• Correlational
• Causal-Comparative/Quasi-Experimental
• Experimental Research.

questions

• What is the major advantage of utilizing the mobile?
• What are the top three advantages you obtain from using the mobile?
• Have you been using the mobile for a long time?

objectives

• Mobile awareness
• Mobile image
• consumer perception
• consumer attitudes,
• buyer behaviour,