Tsogo Sun creates and maintains long-term sustainable value through a number of key pillars
including meeting reasonable requirements for their stakeholders, financial strength and
durability and maintaining product relevance to customer experience.
QUESTION 9
By maintaining product relevance to customer experience through constantly improving its
products and services, Tsogo Sun is adopting a corporate growth strategy known as
______________.
1 concentration growth
2 innovation
3 integration
4 diversification
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