Answer to Question #218571 in Management for Sandile

Question

provide A brief explanation of the environment in which the use of PESTEL(G) would be applicable. Your explanation should be supported by the examples of the case study(city lodge group hotel)

Answer 1

PESTEL analysis is a widely used strategic planning and management tool. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. City Lodge Hotel Group Redefining Segments and Brands. operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism, collective social trends, technological changes and evolving legal system.

The application of PESTEL analysis can help City Lodge Hotel Group Redefining Segments and Brands. identify the major external environmental forces that shape the strategy and competitive landscape and support its strategic decision making process. As City Lodge Hotel Group Redefining Segments and Brands. looks to expand and leverage its competencies and core capabilities, conducting the PESTEL analysis is imperative for developing effective strategies and achieving long-term growth objectives.