Do you think that cross cultural similarities of customer reactions and expectant customer service exist? How can you relate it with diverse cultural orientations? Exemplify your verdict
They do exist because different customers have varying interests that are mostly glued together. For instance, all the customers that desire to purchase an X5 BMW car can have similar interest in the brand's quality, the speed of the car and its unique model. Even though, other customers might like the same car for different reasons.
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