Answer to Question #215190 in Management for YASIR RASHEED

Question

Suppose you are a strategic manager and you are required to develop the vision mission, objectives, strategic plan, and policies of your brand. Conduct external and internal evaluation matric of question no.1 Conduct SWOT analysis of question No. 1.

Answer 1

The internal analyses are strengths and weaknesses that give the company advantages or disadvantages to achieve its goals. Therefore as a strategic manager, I will focus on the factors that may affect the organization such as resources including the existing overall brand, the comparative cost of the new product, the capacity of workers, the profit that the company provides, the current problems affecting the company, limitations, and uncertainties. However external analysis is the environmental opportunities and threats existing in the company. Consequently, I will evaluate the external factors by addressing the customer segmentation, motivation, and unmet needs. The competitive analysis including identifying the organization's potential competitors, evaluate the competitor's performance, imagine, cultures, cost structure, strengths, and weaknesses among others.

SWOT Analysis is the crucial method the organization can use to focus on its specific goal and objectives. Being the strategic manager I will conduct the SWOT Analysis in my firm by identifying the internal straights and weaknesses of the company, the external threats, and opportunities, how those threats can be converted opportunities and weaknesses into strengths, as well as the possible strategic changes the organization can implement as a result me of SWOT Analysis.