Answer to Question #211729 in Management for Gray

Question

3)     “The public’s perception of the public sector continued to be poor due to reactive communication and a lack of effective public relations with communities concerning government policies and programmers.” Explain what the issue here is by linking it to aspect of good governance. 

Answer 1

Effective communication with all members of the site community is crucial to the success of public perception of the public sector and promotion activity. Executors must acquire the trust of the community and demonstrate their legitimacy, as well as ensure people that they are sensitive to problems of secrecy and privacy, in order to effectively express their messages. When working with community members, those in charge must be mindful of cultural sensitivity and be aware of any environmental justice concerns that may exist at your location. The community involvement specialist on the public team should assist them in developing a plan and method for any community involvement events, but the civic assessor should be aware of what to bear in mind while interacting with community members. Personal information received from the public by executors, such as petition letters, community development concerns, and records, may be considered secret and contain sensitive personal information.

Different ethnic or minority groups, as well as members of tribal countries, may be concerned or potentially impacted in numerous communities. To be successful, you must conduct your communication and participation activities in a way that is sensitive to the culture and language of each group. When a community has cultural groups with considerably distinct profiles, concerns, behaviors, or languages, two or more types of outreach materials may be required. Organizations must identify key stakeholders, specific messages for them, and relevant channels for delivery for each strategic communication goal. The ability to navigate this step is crucial to your success. The entire endeavor will be for naught if an organization fails to effectively and persuasively deliver its messages. The messaging must be personalized to the target or audience, and an agency must respond to the inevitable "what's in it for me" questions. The message to personnel in law enforcement departments must highlight how the change would improve effectiveness, esprit de corps, or other pertinent cultural issues. Concerned residents must be told how their communities will be safer and their tax funds will be better spent. For primary stakeholders, the message must explain why the financial or other investment will pay off in the future.