Question

SUBJECT : ADVERTISING AND SALES MANAGEMENT

What precautions should be taken while designing advertising copy , explain at least 8 precautions with elaboration ? Define the role of Headline copy to make advertisement successful , explain role by giving 8 points with elaboration ?

Answer 1

Precautions Should Be Taken While Designing Advertising Copy

·Double-check that your ad is registered and that no other comparable ad exists. Any other copyright material, including your website, must be registered with the national copyright office. By registering an advertisement and safeguarding it with copyright material, a rival is notified of a new ad, and customers are certain that the ad is true and not fake.

·The advertisement must not infringe on another party's privacy rights; care must be taken to ensure that an advertisement is not replicated or the idea is not stolen when an advertisement is created.

·If you're utilizing an e-commerce system, computer program advertising technology, or any other technological tool to create an advertisement, ensure you have a signed license agreement in place.

·Make sure you're not comparing your product or service to those of your competitors when you're advertising it. Coca-Cola and Pepsi, for example, are frequently seen competing in taste tests. Direct or indirect comparative advertising is possible.

·Not untrue or misleading; ensure that the broadcasted commercial is not ambiguous or fictional; it should not be deceptive or unfair. When advertising a product or service, make sure that every branding, statement, or phrase is accurate and true to your belief and that the promises they make are backed up by proof.

·When it comes to direct marketing, it's critical to ensure that the organization follows all applicable federal and state rules. Check to see if you comply with privacy laws and spam prohibitions before launching a direct marketing campaign.

·Ensure that the competitor's confidential information is not revealed, as trade secrets generally protect such information. It is widely recognized as being easily accessible to the general population. 

·All advertisements must adhere to the local laws of the area to which they are directed. There are specific local requirements that adverts must adhere to; for example, some ads are restricted in India, such as prohibited medical services and pre-natal gender discrimination.

The Role of Headline Copy to Make Advertisement Successful

·For customers to understand the headlines, they must be accurate.

·In the space available, headlines should include as much information as feasible. For advertising purposes, the more specialized it is, the better.

·The purpose of a headline is to draw customers' attention to the most significant aspects of the story.

·The present tense is commonly employed in headlines to depict previous events because it conveys a sense of immediacy. It grows more vivid as time passes.

·Customers should be able to understand headlines if they include a verb.

·Non-essential words are omitted from headlines so that clients are not confused about the goods being advertised.

·Headlines use short words to bring out clear meaning and presentation of the product.

·Unless they're on the editorial page, headlines don't editorialize.