in march 2020 an expresso of britains channel 4s dispatches program revealed an ethical breach in guatemala in which both starbucks and nespresso were involved.1.describe what the expresso found on the coffee farms and how both campanies ethical principles were violated.2.how did starbucks respond to charges.if s cofffee company should find s farmer not complying to ethical standards they often feel that banning the former and not buying from that farm would be appropriate punishment 2.1.decribe john mill staurt mill greatest happiness principle 2.2evaluate the reaction of the large coffee companies to famers transgressions of ethical values in light of utilitarian ethics
Britain Channel 4s Dispatches Program
Question 1.1
After Channel 4 Dispatches revealed the truth about the coffee plantations which provide beans to Starbucks and Nespresso, Starbucks was involved in a child labor issue. Children under 13 were recorded over a period of roughly 40 hours, selecting coffee for a tenth of a latte's price or a box of Nespresso pods. Children under 13 were in appalling conditions. George Clooney's face welcomed channel 4's survey, and he expressed regret at the results. He asked Nespresso's management team to go further. A human rights activist alleges the evidence that Starbucks and Nespresso breached international labor organization rules. Coffee and Nespresso both started investigating the accusations (Elsby, 2020). The coffee pickers received less than 1p from their payment for the coffee.
While it is not clear if Dispatches' crew videotaped the youngsters during their summer vacations or while missing school to work, both Starbucks and Nespresso said that children's forced labor is at any stage in their supply chain banned. When youngsters are of ages between 7 to 8 years old, they start harvesting. Even though many peasants are, for various reasons bringing their children out of school, it is not surprising that school holidays in Guatemala are coinciding with coffee. The enterprises did not buy coffee from the farmland in question in the last harvesting period, and they did not do that until they can validate that they do not violate the C.A. F.E policy, which was established with Conservation International in cooperation with universal service (Hawkins et al., 2021), economic and environmental standard that involves harsher punishments for children forced labor.
Question 1.2
Both companies responded that they were continuing to further investigation. Coffee and farmer equity (C.A.F.E.) procedures, one of the first ethical principles for the coffee business in its unveiling in 2004, are the cornerstones of the ethical position for the buying of coffee. The validation scheme developed in cooperation with Conservation International initiatives farm owners against economic, environmental, and cultural considerations and helps to support transparent, proficient, and sustainable coffee-producing methods and safeguard the well-being of coffee farming communities and neighborhoods. C.A.F.E. Practices evaluates farm owners in partnership with Conservation International. Methods have been used to assist Starbucks in building up a long-term supply of high coffee and positively affect coffee growers' lives and livelihoods. The free and open-source application comprises over 200 indicators – ranging from economic monitoring to workers' rights protection and ecological and water conservation. The program offers a third-party audit procedure supervised by S.C.S (Doward, 2020). Global Services, which ensures the quality and authenticity of the evaluations.
Question 2.1
Mill laid out the utility principle by declaring that "activity is correct, since it is aimed at promoting happiness. It is incorrect because it tends to reverse enjoyment. Gladness means pleasure and the lack of suffering; misfortune, pain and pleasurable deprivation. It is just the most desired behaviors that create pleasure or avoid pain. Is it correct, however, whether an activity provides pain or pleasure to simplify life? The degree of various joys teaches you how to pick between two action courses. The highest principle of pleasure is the ultimate moral norm established by classical hedonism. This classic belief sees goodness as happiness and believes that the good decisions achieve maximum total happiness of the community members. He said that Utilitarism is the ideology that accepts as the basis of morality, usefulness, and the concept of greatest happiness (Nahra, 2014). He argues that the acts are correct in proportion as they help to foster happiness.
Question 2.2
They evaluation concluded on three things:
I. Farmers' training to urge them to meet ethical principles.
II. Prohibition of farmers who are not meeting the requirements and ethical principles (Hwakins et al., 2021).
III. Pay farmers according to coffee bean quality.
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