Do a Web search on the phrase “101 dumbest moments in business.” Get the most current version of this end-of year list. Pick three of the examples and describe what happened. What’s your reaction to the examples? How could the managers have made better decisions?
Century 21:
Her grandfather made a killing in the stock market back in '29.
"There is a lot of bad news, but this is still the second-or third-strongest year historically over the past 30 to 40 years, and it is still a very strong, vibrant market." -- Bev Thorne, senior vice-president of marketing for Century 21, on the outlook for real estate in 2007.
D.R. Horton:
Apparently he missed the memo from Bev. "I don't want to be too sophisticated here, but '07 is going to suck, all 12 months of the calendar year." -- Donald Tomnitz, CEO of ho ebuilder D.R. Horton, on the outlook for real estate in 2007
Maria Bartiromo:
What, no action figure? In January, CNBC anchor Maria Bartiromo files to trademark her nickname, "Money Honey," for use with a wide array of children's products, including piggy banks, jigsaw puzzles, mousepads, comic books, and stuffed animals.
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