Answer to Question #208997 in Management for PAS

Question

SUBJECT : SERVICE MARKETING

How far is communication important in marketing of services , explain importance in 7 points with elaboration ? what factors are considered while designing an effective communication mix , give any 7 factors with elaboration ?

Answer 1

(a) To design an effective communication mix a company should consider the type of the product to chose the best method to market to the customers who are in need of the product. The specification of the products should be clear to understand.

(b)The company must consider the customers readiness to purchase the products are they aware of other relatable products that may lead to competition and become a threat to the companies investment.

(c) The product life cycle must be considered to determine the product lead time to give the customers assurance on time delivery.

(d) Use of the product to analyze if there substitute that can be used and play the same role with the company's product.

(e) The firm must consider the money available to promote the product to helping choosing the most affordable market communication method.

(f) Type of the market is considered to determine your target population and analyze the current market environment and create a relationship with customers that will last longer.

(g)The quality of the products must be considered to make sure that the samples presented during the marketing is same as the products to be purchased in future. Integration between total quality management department and marketing is essential.