Answer to Question #208980 in Management for Prince

Question

SUBJECT : SERVICE MARKETING

Discuss the role (by giving 8 points with elaboration) of brokers and agents as channels of distribution ?

Answer 1

1. Their main job is to represent the producer to the final user in selling a product.
2.  They ease buying and selling—that is, to bring buyers and sellers together and negotiate between them.
3. They add expertise to create a more efficient channel.
4. They take possession of the product in the distribution process.
5. They help wholesalers in sales by connecting them with customers and retailers
6. They are responsible for safety of the products till it reaches final destination.
7. They are useful when goods quickly need to be delivered once the order has been placed.
8. They play multiple roles such as invoicing, inventory control and generating sales report.