Answer to Question #208975 in Management for Prabhdeep

Question

SUBJECT : SERVICE MARKETING

What factors are evaluated while positioning services in a competitive market , give any 7 factors with elaboration ?

Answer 1

The factors include

• Brand Attributes. What the brand delivers through features and benefits to consumers.
• Consumer Expectations. What consumers expect to receive from the brand.
• Price.
• Consumer perceptions
• Market profile: Size, competitors, stage of growth
• Competitive analysis: Strengths, weaknesses, opportunities and threats in the landscape
• Method for delivering value: