Answer to Question #208975 in Management for Prabhdeep

Question #208975

SUBJECT : SERVICE MARKETING

What factors are evaluated while positioning services in a competitive market , give any 7 factors with elaboration ?

Expert's answer

The factors include

Brand Attributes. What the brand delivers through features and benefits to consumers.
Consumer Expectations. What consumers expect to receive from the brand.
Price.
Consumer perceptions
Market profile: Size, competitors, stage of growth
Competitive analysis: Strengths, weaknesses, opportunities and threats in the landscape
Method for delivering value:

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