SUBJECT : SERVICE MARKETING
"In a globalized era service firms face lesser challenges but still some of the service firms fail "
In the light of this statement , discuss
Elaborate some of your proposals ( any 5 with elaboration ) to overcome such challenges.
Service firms face various challenges that lead to their failure such as;
· Waiting for client payments
· Hiring and training.
· Maximizing billable hours.
· Acquiring new clients.
· Planning for ongoing demand.
Reasons for failure
· Leadership failure.
· Lacking uniqueness and value.
· Not in touch with customer needs.
· Poor financial management.
· Rapid growth and over-expansion.
Proposals to overcome service firms’ failure
Adopt a forward-thinking attitude.
Conduct frequent strengths, weaknesses, opportunities, and threats (SWOT) analysis of your business system.
Manage cash flow efficiently.
Preparing for the bad economic times.
Perseverance, determination, and a positive mindset reign supreme.
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