Answer to Question #207109 in Management for Pearl

Question

 3. If a coffee company should find that a farmer not complying to ethical standards they often feel that banning the farmer and not buying from that farm would be appropriate punishment

3.1 Describe John Stuart Mill’s greatest happiness principle

3.2 Evaluate the reaction of the large coffee companies’ to farmers’

transgressions of ethical values in light of Utilitarian ethics.

Answer 1

3. This makes most of the coffee farmers work hard to produce high quality products, while others leave coffee farming and venture into growing other crops.

 3.1. The greatest happiness principle states that the least pain and the more pleasure an action brings, the better it is morally. From Mill's point of view, we ought to judge the ethical value of actions depending on the overall consequences on people in terms of pain and pleasure.

3.2.

1. Education of farmers to encourage them to comply to the ethical standards.

2. Banning of farmers who do not comply to the ethical values and standards.

3.Paying farmers depending on quality of coffee beans.