Answer to Question #206981 in Management for Prince

Question

SUBJECT : CONSUMER BEHAVIOUR

How application of cross-cultural dimension of consumer behaviour is helpful to a marketer , explain in 7 points with elaboration ?

Answer 1

·For a multinational marketer, cross-cultural research is a critical task. There are numerous cross-cultural differences in customer behavior that are of particular interest to marketers who work in multiple cultures.

·As differences in verbal communication systems, such as symbolic communications, are discovered across cultures, international marketers must take this into account to succeed in various cultures.

·Recognizing cross-cultural differences aids marketers in comprehending the values of different cultures, which influence their purchasing decisions. This knowledge aids marketers in making appropriate changes to their product, pricing, distribution, and marketing policies.

·Markets must be subdivided since marketers cannot meet the wants of the entire market. Marketers must also have a good awareness of various cultures to segment markets successfully.

·Values also govern whether or not others will influence members of a given culture in society. Understanding this component of a culture aids marketers in identifying reference groups that influence customer behavior. As a result, it enables marketers to target their promotional campaigns to a certain reference group.

·Product names or brands should not have multiple meanings; they should not be insensitive in any way, and they should not offend people in the country where the marketer intends to operate.

· To sell and promote in foreign cultures, marketers must use local personnel. They should refrain from sending their own people since acculturation takes time.