B) After determining the development process of the new product, you have decided to engage with the key stakeholders of your company to evaluate the category strategy objective of the new product. Therefore, you are expected to practically detail how the following category strategic objectives will be employed by your organisation (20 marks):
• Technology/new-product development objective (5 marks)
In the development process of a new product, the stakeholders in an organization ought to utilize the use of technology. Technology develops through a series of stages namely rudimentary technology investigation, exploration to show feasibility, technology demonstration and development, system or sub-system development, system testing, launching, and operations.
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