Answer to Question #195006 in Management for mahi

Question

Premier Automobiles plans to set up a base in various countries across Europe. Can you

please explain that how can they analyze the culture using Hofstede’s five dimensions of

culture before setting up a base in those countries?

Answer 1

Premier Automobiles focuses on building a foundation in different countries throughout Europe to lead in a changing global environment. Above all, they should study the culture using Hofstedes dimensions of culture, which is the safest way, before establishing a base in European countries. It understands how value differences across national cultures can influence human behavior at work. Hofstede's dimensions of culture consist of the following components;

1. Power distance- This should help the top Automobiles understand how a particular community in either country can tolerate disparities in rank and power among its members.
2. Uncertainty Avoidance- Premier Automobiles could study the society if there were a lack of respect for uncertainty and a desire for structured rules and policies. Henceforth It assesses how people feel when confronted with uncertain circumstances.
3. Masculinity vs. Felinity- These measurements are concerned with the degree to which masculine work-related ambitions and assertiveness are prioritized over more humanistic goals. It may also be used to examine the diverse cultures of different European countries.
4. Individualism vs. Collectivism – This would aid in analyzing various European cultures, as people in individualistic cultures are more inclined to portray themselves as persons pursuing individual interests and desires. In contrast, people in collectivist cultures place a greater emphasis on the well being of the whole population.
5. Long vs. short-term orientation- Acceptance of Premier Automobiles' market performance and long-term relationships with clients focused on long-term orientation will help study diverse cultures in various countries in Europe. On the other hand, the short-term focus will assist the car industry in setting results and achieving them within a timeline.