Answer to Question #194284 in Management for agilaiswari

Question

1.      Develop a theoretical framework and two hypotheses for the research situation provided below:

People high in their Need for achievement, and who have high work ethics values, will be highly motivated to work.

2.      You are a Marketing Manager of a popular breakfast cereal brand in Malaysia. You are interested to know about the popularity of your brand compared to the other brand which was your competitors. You plan to conduct a research pertaining on this area. How could you apply primary and secondary data for this study? 

Answer 1

Question 1

Hypothesis statements

1. People who have high needs for achievements will be highly motivated to work.

2. People who have high work ethics and values will be highly motivated to work.

Question 2

As a manager, I will apply primary data by conducting a direct interview with my consumers in the market.

However, I will use secondary data to collect the existing information about other brands.