Answer to Question #190691 in Management for Deep Shokeen

Question

Rewrite the Literature for your Research by referring to the mentioned paper, this can be a part of your literature study. Imagine you wanted to work with the following research question: “In India, which factors motivate the vendors (running small/ micro firms) to utilize WhatsApp?”. Instruction: Imagine yourself working on the above research, and refer the mentioned paper as a major part of your literature study. Cite most of the past researches mentioned in this paper and prepare a literature write-up not exceeding 1000 words. Make sure your literature write-up is aligned with the research question mentioned above. For more information about any research that has been referred by Modak and Mupepi, you may download it using NMIMS digital Library.

Answer 1

This paper discusses the literature review that has been done regarding the importance of using WhatsApp as a tool for doing business. The first work that has been done regarding this topic was done by a researcher called Niharika Sharma. Mss. Sharma did her research at the advent of Covid-19 in India. On the outskirts of Mumbai town, a businessman called Abhishek Sayam was forced to close his physical Bookshop. This was due to the fact that the government had banned a scenario whereby many people could meet and do business. This Mumbai business person opened a WhatsApp group where he continued with his business of selling books to his esteemed clients. For instance, he created a group and added some of loyal customers. WhatsApp is actually a very great tool for communication in any business. More important, a picture of an item can be taken and then be sent to the clients.