Answer to Question #189196 in Management for cassie

Question

1.1 Why is it important to know his target market?                                                                                                  

Answer 1

Knowing your target market will help you to determine what marketing methods to use for attracting new customers, and how to add additional value for retaining loyal customers. You may think you know who the best fit for your business is, but you may be surprised at the results when you break things down.