Answer to Question #189010 in Management for ABC

Question

Premier automobiles plans to set up a base in various countries across Europe. Can you please explain that how can they analyze the culture using Hofstede’s five dimension of culture before setting up a base in those countries

Answer 1

Using the Hofstede’s five dimension of culture, Premier automobiles can maximize the "Power Distance" aspect to ensure that the company maximizes on the differences between societal members. Using the Uncertainty Avoidance aspect can help the company to create automobiles that assure the people of quality. Using the "Masculinity vs. Femininity" aspect, the company can easily manufacture automobiles that break the boundaries of men and women to have cars that are sold per their equality. The "Individualistic vs. collectivist" aspect shall help the company to work well by maximizing the Corporate Social Responsibility for the welfare of the society. Lastly, the "longterm orientation vs. short-term orientation" will facilitate the creation of the company's strategies in the short-term to gain benefits for the long-term stature. These principles will have an overall development path for the company in an effective manner to gain the intended profitability.