Answer to Question #188185 in Management for PAS

Question

a ) Describe the strategies for market analysis. How do these help the organization to achieve its objectives? ( Please answer in 200 words)

b ) What are different types of Selling? What factors influence the type of selling a company adopts? Which would-be best-selling method for following:

(a) National Pension Scheme

(b) Car Insurance.

Answer 1

a ) The analysis of the market is the qualitative and quantitative assessment of a given market. As such, it is looking into the size of a market both in value and in volume, various customer segments and buying patterns, the competition, and the economic environment in terms of barriers to entry and regulation.

a,a. Consultative selling as it focuses on consultation the best fit national pension scheme.

b. Transactional selling because it focuses on making quick sales that is suitable for car insurance.