Answer to Question #182606 in Management for esther

Question

There are assumptions that currently and in the past alcohol and cigarettes advertisements

were responsible for a very large percentage of sports bill boards in Namibia.

What explanation can you offer for why these products are or used to dominate the sports bill

boards medium? Discuss with clear examples.

Answer 1

In Namibia, the products, alcohol and cigarette tend to dominate the sports bill boards medium since the producing firms are prominent in the region and contributes significantly to the country’s economy. Since they are extremely profitable and boast for being rich in cash, a majority of product promotion mediums, including bill boards, compete working with them easily. Overall, the augmented financial capabilities of the companies operating in the tobacco and liquor sector contribute immensely to the dominance of the products in the region due their significant influence.