Answer to Question #181876 in Management for SP Dlamini

Question

Identify an existing independently operated business (A business that is currently not a franchise) which appears to have a potential to be Franchised in order to facilitate future expansion. The business or the organisation that you choose must be real and located within the South African boarders. Prepare report on the feasibility of franchising this business or organisation  

Answer 1

Multichoice corporation was established in 1992 as a provider of analogue services in South Africa and continued until 1996 when digital services changed it. This digital transformation known as Digital Satellite Television (DStv) had initially been inaugurated in South Africa on 6th October 1995, enabling it to be the first direct-to-home digital pay-tv package.

The pricing strategy that the corporation implements is fixed that the administration defines. Different packages are based on different prices, which customers are expected to pay. Moreover, the corporation accepts numerous marketing policies. For instance, the company markets its packages, services, and products on social media, celebrity endorsements, and generous discounts for new clients.