Answer to Question #181776 in Management for Arnold Boateng

Question

Special Group, a company involved in the production and distribution of water and carbonated drinks has 

recently decided to venture into the transportation business. As the marketing executive tasked with the 

responsibility of overseeing the planning and execution of this new venture, explain to the management of 

Special Group how the transport business differs from the drinks business in relation to its characteristics, 

detailing what unique marketing strategies and marketing mix decisions shall be adopted in ensuring its success.

Answer 1

Transportation business is a class of businesses that offer services to move goods and people, and infrastructure. The business contains numerous industries like logistics and air freight, marine, airlines, rail, and road.

The Drinks Business is a once-a-month global B2B website and publication printed by the Union Press. The publications deliberate the newest trends and news in the international industries of wine, beer, and spirits.

To ensure business success, the marketing mix is utilized in a marketing strategy that entails place, product, promotion, and price. Notably, the marketing mix is the creation of manageable, strategic marketing tools that business usage to yield an anticipated reply from its goal market. Therefore, it contains all that a business can do to impact demand for its yields.