Answer to Question #181617 in Management for Keitumetse

Question

Construct an argument in which you defend the notion of shared value as a driver of brand performance. Use examples from Discovery to substantiate your answer.

Answer 1

Shared value focuses on tracking the progress and outcomes of tailored value strategies. For each shared value opportunity, organizations identify and track both social and businesses outcomes, that is their main goals are to address a social problem and improve performance.